Earlier this month, our client Chalé Clothing launched their new brand Chalé.Global with a collection debut dubbed ‘Love Ghana Love Chalé’ Jersey Collection. This came to live on November 4, 2022 after several weeks of planning.
It began with discussing and understanding how we want to communicate and position the brand. As the PR firm, we worked on all the communication needs of Chale.Global including website content, Press Release, Newsletter copy, Guest Invitation copy, and Presenter Brief for the launch event.
Aside that, we also worked on producing content for OnéChale website. OnéChale is the charity wing of the brand.
Since launch, we have secured media placements on over 12 media platforms including Ghanaweb, Ameyaw Debrah, Graphic Showbiz Online & Print, Fashion Ghana, Debonair Africa, Citisports online, Melange Africa, Muse Africa, Pulsegh, B&FT and had Coverage from MX24 for news.
Visit www.chale.global and www.onechale.org to check learn about and shop some of the lovely pieces.
Here’s a sample link to Press Release: https://www.melangeafrica.com/chale-global-launches-love-ghana-love-chale-jersey-collection/
Accra-based Fashion PR Agency e’april PR, welcomes Lulu Lingerie Limited, the creator and marketer of LuLu®, West Africa’s first innerwear destination for all shapes and sizes, to its clientele.
LuLu is a wholesale distributor and retailer of multi-brand underwear, sleepwear, and intimate apparel which provides men, women, and kids quality name brand innerwear in an assortment of sizes and styles to accommodate the full spectrum of body styles and shapes.
Brands include LuLu, Hanes, Bali, Just My Size, L’eggs, Playtex, Wonderbra, Shock Absorber, and Maidenform. LuLu stores sell bras, panties, shapewear, men’s underwear, men’s undershirts, children’s underwear, socks, T-shirts, and other activewear in Nigeria. The company sells more units of intimate apparel than any of its competitors, thus redefining this category of the retail market in Nigeria, the largest economy in West Africa.
LuLu store is located in the heart of Osu, Accra. This upper-level store to Belinda Baidoo fashion Boutique features contemporary architecture and opposite, The Buka restaurant.
LuLu Lingerie is equipped with custom-made fixtures and fittings, a spacious dressing room, as well as a projection installation featuring exclusive brands. LuLu offers a wide array of customer services, including professional bra fitting and a service that educates customers on unfamiliar brands that offer design elements and fit to which they have not previously been exposed. The depth of brands enables LuLu’s customers to make informed decisions on what works best for them in terms of size, style, fit, design, fabric, and price.
Positioned as a pioneer and category leader in the intimate apparel industry in West Africa, the company will open additional stores over the next 36 months to cater to the growing demand for quality innerwear at mass-market prices.
e’april PR expects to establish for LuLu strong, effective channels of communication through our campaigns, demonstrating their status as an authority and a reliable source in the intimate apparel industry.
Faith Senam, Founder of e’april Public Relations shared that, “We at e’april PR thrilled to have the opportunity to help fulfill LuLu’s vision. Throughout this journey, we will be creating PR strategies and campaigns to increase brand awareness and excite people about the incredible items LuLu has to offer.”
Sahmani is a luxury jewellery brand that specializes in premium made-to-order handcrafted pieces with collections that infuse traditional Ghanaian symbolism and cultural cues. Founded in 2016 by Aisha Asamany, a British Ghanaian self-taught jewellery designer with a passion for creating exceptional pieces inspired by her personal journeys, her Ghanaian culture and its symbolism.
Whilst working as a Management Consultant for some of the UK’s best known financial institutions, she started her brand, Lonam which evolved into SAHMANI (loosely derived from her family surname). With a mission to normalise the presence of black luxury in the jewellery space, she started designing demi-fine rings and pendants with her modern take on Adinkra that fit perfectly with her cultural identity and her corporate surroundings. Having made the move to Ghana with her husband and young son during the ‘Year of Return’, she continues to serve her discerning Ghanaian and international clients, by turning their personal journeys into luxury forever pieces that celebrate important milestones.
Sahmani jewellery fuses ancient wisdom with modern luxury, to create more meaningful beauty. Inspired by African mythology that speaks of universal truth, Sahmani Jewellery’s handcrafted gold pieces are as meaningful as they are beautiful. With the use of Adinkra symbols steeped in mystical significance to create these pieces of jewellery, these golden emblems are said to have been sent from heaven to an ancient warrior king, each with its own name, history and meaning.
Adinkra has been worn for centuries to project strength, fearlessness and love – and to remind the wearer of their own inherent power, capability, and what lies ahead.
A Sahmani piece uses these timeless emblems to represent ‘your story.’ To celebrate the triumphs – and mark the challenges – that made you who you are. To inspire renewed faith that all things are possible as you shape your own destiny. Demi-fine / Fashion Rings, bracelets, necklaces and earrings are available in four core collection designs: Cocoa; Fearless; Braid; and Charm.
Sahmani also offers fully bespoke fine jewellery pieces, (including the very popular engagement ring design service). Each design is initially hand-sketched, before being 3D modelled, this allows clients choosing bespoke pieces to have a personalised 360° preview of their jewellery prior to manufacture. With pieces being made in a choice of solid yellow gold, rose gold or platinum, our artisan jewellers will also add diamonds or precious gemstones that have been selected. (All Sahmani materials, including gemstones, are ethically sourced). Finished jewellery is presented in Sahmani’s signature green eco-friendly packaging.
Sahmani is the lovechild of former management consultant Aisha Asamany, who started the business with a problem: a lost ring. Not just any ring – a ring she had designed herself, from scratch, to celebrate her first job in banking. Plus, to honour her mixed Ghanaian, St. Lucian and Bajan heritage in a way that fit her London lifestyle.
Aisha’s ring was a completely unique piece that represented all the hard work, determination and perseverance that got her to where she was. A one-off design that fused the key elements of her personal story as an ambitious professional, a young Londoner (and ex-hip hop dancer), and a child of deep, traditional roots. “It was my first ‘forever’ piece,” says Aisha, “and used a selection of Adinkra symbols that meant something to me to mark the moment I thought: ‘This is it. I’ve made it.’ It was really important to me to buy it for myself as a personal celebration. I was devastated when I realised it was gone.”
Aisha knew she couldn’t ever replace the handcrafted ring – and realised, in that moment, that fate had intervened to shape her destiny anew. She set out to bring the ancient Adinkra wisdom of her forefathers to a modern audience, by designing jewellery for those seeking more meaningful beauty. Strength, determination, passion and love have shaped the Sahmani story. We can’t wait to help you honour yours
Edjeani, a unique and distinctive fashion brand emerges winner of the e’april PR Makeover Project – a project which forms part of the company’s corporate social responsibility.
The Makeover Project is giving the young creative fashion brand, Edjeani, an opportunity to experience the importance of incorporating PR into their overall brand strategy.
The complete PR Makeover commenced with a search for a fashion brand with great potential and needs just the right PR strategies to gain brand awareness and improve their reputation. After a number of fashion brands submitted their entries, the shortlisted brands were contacted and moved on to the next stage where Edjeani was selected as the winner of the project.
Edjeani gets a complete PR makeover which includes reworking on the brand and founder profile, developing a workable communications strategy, image management, improving their digital PR footprints, securing press opportunities, media training, handling brands communications amongst others.
Edjeani specializes in Coats that are carefully hand woven with Gonja cloths put together, one cotton thread after another, through the careful guide of the smooth, curved, wooden pen. Based in Ghana and believe they have what it takes to get selected for this one of a kind opportunity.
CEO of Edjeani, Winifred Edjeani shared her excitement saying “I am grateful for the opportunity to be chosen as the first winner for the éapril PR Makeover Project. This is such an honor. I would say that favor has found me in unexpected regions.”
CEO of e’april PR, Ms Faith Senam also shared the company’s goal of this project saying “We are happy to have selected a winner for this project. As a company, we have over the years believed that businesses have downplayed the importance of Public Relations. By the project, we are hoping to demonstrate how PR can be incorporated into building a strong and loveable brand. We would offer Edjeani that opportunity to experience how PR can improve their image, position their brand in a unique way and connect them to the right audiences and targets.”
e’april PR has been in existence since 2012 with a focus on providing customized and well – tailored PR services for fashion, beauty and lifestyle brands in Africa. Having worked with numerous brands, the firm has been able to help them achieve their set PR goals.
e’april Public Relations has a team of young and dynamic professionals who love what they do and translate that into every project or client they work with.
For enquiries and more information about this project and e’april PR, kindly email us at info@eaprilpr.com, Call (+233) 555 757 881 or visit www.eaprilpr.com.
Style You Up is a Personal Branding Service for professionals and entrepreneurs who want to project a positive image that will help them stand out, be respected, and get noticed. Their personal brand will influence how others perceive them and their business.
With a powerful personal brand that includes the proper message, knowledge, and image, people will naturally want to collaborate and eventually help them attract the correct audiences.
The service has been designed to assist professionals and entrepreneurs who are busy and might not get the chance to develop strategies and put in the effort into building their personal brands.
Style You Up recognises who you are, what you stand for, your values and competencies, then combines elements to create the right impact for you. This Personal Branding Service also assists you in identifying, optimizing, and growing your personal brand, allowing you to stay well ahead of the competition.
The first step to signing up for this service is to fill a personal assessment form link below, and you will receive an email to confirm a session with our founder, Ms. Faith Senam.
These sessions are aimed to learn more about you so that a well-thought-out strategy can be crafted for you to enhance the synergy between your brand image and your distinct personality/brands.
For further information, send a mail to info@eaprilpr.com or call +233 55 575 7881
Our client Selina Beb was recently featured in a Global Campaign by Meta called “Made by Africa, Loved by the World.” Our task was to draft the Press Release and secure it on some of the major media platforms in Ghana. We successfully had it on Ghanaweb, Graphic online, Ameyaw Debrah, Myjoyonline, Glitz Africa, among others.
Read the Press Release below…
Selina Beb features in Meta’s ‘Made by Africa, Loved by the World’ Campaign
Multiple award-winning Ghanaian fashion brand, Selina Beb has been featured in Meta’s Global Campaign, titled “Made by Africa; Loved by the World” to celebrate Africa Day. The campaign was launched on May 23, 2022.
The global campaign which was first launched in 2021 is aimed at amplifying the voices and stories of people and businesses from across Africa that are impacting the world.
This year’s campaign spotlights Selina Beb alongside seven other innovators and SMBs who are making a name for themselves not only in Africa, but globally, and are changing the way Africa is viewed on the international stage.
Sharing her excitement on being selected for this year’s campaign, Creative Director and CEO of Selina Beb Designs, Selina Bebaako-Mensah states, “I am very honored and privileged to have been selected as the first and only brand from Ghana to share my journey, my craft and my experience as an African to the whole world. Building the Selina Beb brand for the past 10 years has been amazing and inspiring and I can only be proud this feature is coming at such a time.”
Africa Day is an opportunity to showcase the diversity of African heritage and spotlight young African people showcasing Africa’s creative and innovative culture. The campaign ‘Made by Africa; Loved by the World’ spotlights homegrown African talent making their mark across the world. It also features stories from across Sub-Saharan Africa.The campaign is being developed to not only showcase the incredible talent of this continent, but to also empower those in similar fields to achieve their business and life ambitions.
“We want to use this campaign to showcase to the world the amazing talent across the continent, and how digital is empowering creativity and helping to take local voices global, whilst addressing a lack of role models to help empower more young people to achieve their business ambitions by uncovering African talent and changemakers we should all know about”, according to a statement from Meta Africa.
Established in March 2012, Selina Beb focuses on creating designs that contribute to promoting and preserving Ghanaian and African cultures. The brand produces bags, ready-to-wear outfits for both men and women, footwears, jewellery and modern accessories all made in Ghana.
Selina Beb products are sold all over the world including Ghana, Nigeria, Kenya, South Africa, U.K., Italy, Australia and the USA and are owned by high profile dignitaries.
Selina Beb….’Real designs for real people’.
Shop: No 7 Osu Doku Lane, Osu, Accra
Contact us on: +233 54 345 9000 or +233 20 886 8652
Social media handles: Facebook, Instagram and Twitter: @Selinabeb Email: selinabebgh@gmail.com
Clatural was recently featured in Flying Solo’s Independent Designers Fashion Retail Space in SoHo, Manhattan New York City. The brand reached out to us to draft a Press Release and secure it on some major media platforms in Ghana. We successfully had it on Ghanaweb, Ameyaw Debrah, Myjoyonline, Pulse Ghana, Fashion Ghana, Melange Africa, among others.
Read the Press Release below…
Clatural, a Ghanaian Fashion Brand now in SoHo, Manhattan New York City at the Flying Solo Independent Designers Fashion Retail Space
Award winning, luxuriously stylish, ethical and sustainable couture brand, Clatural is now readily available in SoHo, Manhattan New York, the globally known area of New York City for high-end luxury boutiques and independent-designer outposts. Clatural is located in the Flying Solo Flagship Designer Space.
Clatural, born out of pure passion for creativity, started off with its founder’s ability to turn pieces of everyday fabrics into unique pieces of wearable art. The brand is most certainly on another level by its presence in the largest Independent Designer Space in SoHo, New York City and most definitely showcasing Ghanaian Fashion to the world.
Flying Solo provides a platform for independent designers from around the world to come together, bringing their collections directly to their audiences. With like-minded goals, Clatural has now joined Flying Solo to transform fashion culture through revolutionary retail experience.
The brand’s luxurious pieces are 80% handmade using the its ethically sustainable signature design the MESH to create very unique, timeless and one of a kind pieces of wearable art.
The Founder and Creative Director of Clatural, Clara Pinkrah-Sam, who also happens to be a Pharmacist, Medical Transcriptionist and an ICT Consultant with several years of working experience with the UNDP and the World Bank mentioned that, “This news is exciting mainly because our brand is all about being reachable and accessible to everyone, everywhere and this is one big step towards that goal. Clatural is totally committed to sustainability while remaining socially responsible with a simple aim of making you look and feel good”.
Accra based fashion PR agency, e’april PR is bringing back its Fashion and Beauty PR-eneur masterclass, scheduled for 29th and 30th June, 2022 at their office located in New Achimota – adjacent the Kinsby Hotel from 10:00 am to 3:00pm each day.
With the first successful edition organised in 2019, this year’s Fashion and Beauty PR-eneur Masterclass is a two-Day interactive masterclass aimed at teaching and demonstrating how fashion, beauty and lifestyle entrepreneurs can incorporate PR, digital marketing and retail management into their branding and marketing efforts.
The event targets Fashion entrepreneurs and creatives, Beauty Entrepreneurs and individuals who are interested in building a successful career in the fashion, beauty and lifestyle industry and also those that wish to broaden their horizon and take their businesses or personalities to the next level.
The Masterclass will be facilitated by e’april PR’s Head Fashion PR Specialist, Faith Senam, Marketing & Communications Professional with expertise in Digital Marketing and Communications, Stephen N. Boadi and Fashion Business Consultant with experience and in depth knowledge on Retail Management and Pricing, Elorm Sika Amankwa.
The class will cover the basics of Public Relations and how to apply it to a brand, building an Effective Online Marketing Strategy, Retail Management, Manufacturing and Pricing.
Returning for the second time, the masterclass promises to give participants the skills, knowledge, relevant and highly practical lessons which will help them learn, improve and strategically position their brands and business. It will be 2 days of intense, exciting and power packed sessions.
Participants will be provided with course materials and awarded certificates and an opportunity to be featured on Melange Africa website.
Emerging fashion brand, Cassie Daniels has been selected to replace Edjeani as the new winner for the 2022 e’april PR Makeover Project.
Following some unfortunate incidence, e’april PR has had to disengage the earlier announced winner of the PR Makeover project. The team re-assessed all entries and decided to select Cassie Daniels to take up this opportunity.
e’april PR believes Cassie Daniels has potential and with the right Public Relations support, would be able to build a sustainable and thriving brand, increase brand awareness and improve its reputation.
The PR Makeover Project selects an emerging brand and offers tailored PR Services ‘for free’ for a year. The Makeover Project is giving the young creative fashion brand, Cassie Daniels, an opportunity to experience the importance of incorporating PR into their overall brand strategy.
Cassie Daniels gets a complete PR makeover, which encompasses revising the brand and founder profile, creating a practical communications strategy, managing their image online, securing press features, media training, and handling brand communications amongst others.
e’april PR has also collaborated with PurpleComms to offer Influencer Marketing consultancy during the period.
Cassie Dainels specializes in ready-to-wear women’s apparel with unique fabrics alongside fulfilling custom bespoke orders since starting out in 2019.
CEO of Cassie Daniels, Miss Daniels shared her excitement “As the winner of the E’April PR Makeover Project, I wish to express my utmost gratitude and appreciation for this huge opportunity given to my brand Cassie Daniels.” She further expressed that, “Over the years, my fashion brand Cassie Daniels has struggled in getting massive sales as a result of lack of good PR and Marketing strategies which motivated me to participate in the E’April PR makeover Project. Being the winner now gives me so much hope for the brand’s growth. Thank you so much for the great opportunity given to Cassie Daniels fashion brand.”
Ms Faith Senam, CEO of e’april PR also shared that “We’re pleased to have identified a new winner for this project. Our company has long held the belief that businesses have undervalued the significance of public relations. Through this project, we would provide Cassie Daniels the chance to see firsthand how PR can enhance their reputation, position their brand in a distinct way, and introduce them to the appropriate audiences and targets.”
e’april PR has been in existence since 2012 with a focus on providing customized and well – tailored PR services for fashion, beauty and lifestyle brands in Africa. Having worked with numerous brands, the firm has been able to help them achieve their set PR goals successfully.
For enquiries and more information about this project and e’april Public Relations, kindly email us at info@eaprilpr.com, Call (+233) 555 757 881 or visit www.eaprilpr.com.
Public Relations (PR) has become very important not just to large corporations but also to fashion startups and fashion businesses. Fashion is a business and must be treated as such if you wish to position your fashion brand to match global brands.This has become necessary because the efforts and support that PR provides to a fashion business cannot be ignored or downgraded.
Many have asked at what stage of your fashion business do you need a fashion PR expert’s support. Is it when you can afford or when your business exists after a number of years? We would say the very day you start your fashion business, you need to start applying PR efforts and then tag along the expert as your business grows and is able to afford an expert’s service. In other instances, the expert can come in right from your product development and messaging before the launch of your fashion label.
A fashion PR specialist would be responsible for liaising with fashion media and bloggers, write-ups, overseeing product launches, co-branding and placing products with retailers, collaborations among other duties as follows:
PR Manages Your Overall Communication
Public Relations as it is known manages communication between an organization and its publics. It helps you better manage the kind of information you want to communicate to the various publics you deal with. As a fashion business, you work with customers, bloggers, fashion media, buyers, stockists, influencers/celebrities etc. It’s the PR specialist’s responsibility to ensure that your messaging is consistent with your offerings. They would advise you on what you communicate, which channel/medium is the most effective and reaches your target. Managing your overall communication also means pitching your brand to fashion media and bloggers to keep you constantly talked about in the media and within the fashion space. With social media as a driving tool for many successful businesses, PR assists with managing both your online and offline presence.
PR Helps to Build Mutual Relationship
In the business of fashion, you engage with different kinds of people and you need to establish mutual beneficial relationship with them. People such us Bloggers, Celebrities, Buyers, Customers, Media, Stylists etc. A Fashion PR specialist helps you to establish and strengthen your relationship with these people as you grow and expand your brand through creative promotions and collaborations. For instance, advise on the kind of collaborations that will be appropriate for your brand and which ones will conflict the image of the brand.
PR Manages the Image of Your Brand
One of the most important tasks of a fashion PR specialist is to ensure that your company’s name remains on customers’ shopping lists. The brand must be managed to be positioned as a top of mind brand to heighten its appeal among its target market. This can be achieved through constant features in print and electronic media, participation in trade shows, product placements, blogger/influencer collaborations, fashion shows etc. This will maximize visibility for your brand and make your company known.
Your fashion business needs PR in order to create and execute effective communication strategies that will grow and strengthen your brand identity.
At e’april PR, we have tailored our services to meet your needs. Contact us now to discuss how we can be of help to you. Email us at info@eaprilpr.com
