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Accra based fashion PR agency, e’april PR is bringing back its Fashion and Beauty PR-eneur masterclass, scheduled for 29th and 30th June, 2022 at their office located in New Achimota – adjacent the Kinsby Hotel from 10:00 am to 3:00pm each day.

With the first successful edition organised in 2019, this year’s Fashion and Beauty PR-eneur Masterclass is a two-Day interactive masterclass aimed at teaching and demonstrating how fashion, beauty and lifestyle entrepreneurs can incorporate PR, digital marketing and retail management into their branding and marketing efforts. 

The event targets Fashion entrepreneurs and creatives, Beauty Entrepreneurs and individuals who are interested in building a successful career in the fashion, beauty and lifestyle industry and also those that wish to broaden their horizon and take their businesses or personalities to the next level.

The Masterclass will be facilitated by e’april PR’s Head Fashion PR Specialist, Faith Senam, Marketing & Communications Professional with expertise in Digital Marketing and Communications, Stephen N. Boadi and Fashion Business Consultant with experience and in depth knowledge on Retail Management and Pricing, Elorm Sika Amankwa.

The class will cover the basics of Public Relations and how to apply it to a brand, building an Effective Online Marketing Strategy,  Retail Management, Manufacturing and Pricing.

Returning for the second time, the masterclass promises to give participants the skills, knowledge, relevant and highly practical lessons which will help them learn, improve and strategically position their brands and business. It will be 2 days of intense, exciting and power packed sessions.

Participants will be provided with course materials and awarded certificates and an opportunity to be featured on Melange Africa website.

To sign up and register for the masterclass, kindly fill out https://forms.gle/nmkinCcc9DvFYtjq8, or contact 0555757881 or email flora@eaprilpr.com for further enquiries.

Emerging fashion brand, Cassie Daniels has been selected to replace Edjeani as the new winner for the 2022 e’april PR Makeover Project.

Following some unfortunate incidence, e’april PR has had to disengage the earlier announced winner of the PR Makeover project. The team re-assessed all entries and decided to select Cassie Daniels to take up this opportunity. 

e’april PR believes Cassie Daniels has potential and with the right Public Relations support, would be able to build a sustainable and thriving brand, increase brand awareness and improve its reputation. 

The PR Makeover Project selects an emerging brand and offers tailored PR Services ‘for free’ for a year. The Makeover Project is giving the young creative fashion brand, Cassie Daniels, an opportunity to experience the importance of incorporating PR into their overall brand strategy. 

Cassie Daniels gets a complete PR makeover, which encompasses revising the brand and founder profile, creating a practical communications strategy, managing their image online, securing press features, media training, and handling brand communications amongst others.

e’april PR has also collaborated with PurpleComms to offer Influencer Marketing consultancy during the period.

Cassie Dainels specializes in ready-to-wear women’s apparel with unique fabrics alongside fulfilling custom bespoke orders since starting out in 2019.

CEO of Cassie Daniels, Miss Daniels shared her excitement “As the winner of the E’April PR Makeover Project, I wish to express my utmost gratitude and appreciation for this huge opportunity given to my brand Cassie Daniels.” She further expressed that, “Over the years, my fashion brand Cassie Daniels has struggled in getting massive sales as a result of lack of good PR and Marketing strategies which motivated me to participate in the E’April PR makeover Project. Being the winner now gives me so much hope for the brand’s growth. Thank you so much for the great opportunity given to Cassie Daniels fashion brand.”

Ms Faith Senam, CEO of e’april PR also shared that “We’re pleased to have identified a new winner for this project. Our company has long held the belief that businesses have undervalued the significance of public relations. Through this project, we would provide Cassie Daniels the chance to see firsthand how PR can enhance their reputation, position their brand in a distinct way, and introduce them to the appropriate audiences and targets.”

e’april PR has been in existence since 2012 with a focus on providing customized and well – tailored PR services for fashion, beauty and lifestyle brands in Africa. Having worked with numerous brands, the firm has been able to help them achieve their set PR goals successfully.

For enquiries and more information about this project and e’april Public Relations, kindly email us at info@eaprilpr.com, Call (+233) 555 757 881 or visit www.eaprilpr.com.

Public Relations (PR) has become very important not just to large corporations but also to fashion startups and fashion businesses. Fashion is a business and must be treated as such if you wish to position your fashion brand to match global brands.This has become necessary because the efforts and support that PR provides to a fashion business cannot be ignored or downgraded.

Many have asked at what stage of your fashion business do you need a fashion PR expert’s support. Is it when you can afford or when your business exists after a number of years? We would say the very day you start your fashion business, you need to start applying PR efforts and then tag along the expert as your business grows and is able to afford an expert’s service. In other instances, the expert can come in right from your product development and messaging before the launch of your fashion label.

A fashion PR specialist would be responsible for liaising with fashion media and bloggers, write-ups, overseeing product launches, co-branding and placing products with retailers, collaborations among other duties as follows:

PR Manages Your Overall Communication

Public Relations as it is known manages communication between an organization and its publics. It helps you better manage the kind of information you want to communicate to the various publics you deal with. As a fashion business, you work with customers, bloggers, fashion media, buyers, stockists, influencers/celebrities etc. It’s the PR specialist’s responsibility to ensure that your messaging is consistent with your offerings. They would advise you on what you communicate, which channel/medium is the most effective and reaches your target. Managing your overall communication also means pitching your brand to fashion media and bloggers to keep you constantly talked about in the media and within the fashion space. With social media as a driving tool for many successful businesses, PR assists with managing both your online and offline presence.

PR Helps to Build Mutual Relationship

In the business of fashion, you engage with different kinds of people and you need to establish mutual beneficial relationship with them. People such us Bloggers, Celebrities, Buyers, Customers, Media, Stylists etc. A Fashion PR specialist helps you to establish and strengthen your relationship with these people as you grow and expand your brand through creative promotions and collaborations. For instance, advise on the kind of collaborations that will be appropriate for your brand and which ones will conflict the image of the brand.

PR Manages the Image of Your Brand

One of the most important tasks of a fashion PR specialist is to ensure that your company’s name remains on customers’ shopping lists. The brand must be managed to be positioned as a top of mind brand to heighten its appeal among its target market. This can be achieved through constant features in print and electronic media, participation in trade shows, product placements, blogger/influencer collaborations, fashion shows etc. This will maximize visibility for your brand and make your company known.

Your fashion business needs PR in order to create and execute effective communication strategies that will grow and strengthen your brand identity.

At e’april PR, we have tailored our services to meet your needs. Contact us now to discuss how we can be of help to you. Email us at info@eaprilpr.com